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Three friends, one dream.

No corporation, no investors. Nidel Labs is Niko, Daniel and Elias, and the goal of bringing people back to the table together.

Our name is our team: Niko, Daniel and Elias make NIDEL.

Our name is our team: Niko, Daniel and Elias make NIDEL.

Our story

Elias and Niko were both teachers and share a vision: kids off their phones and back at the table. That vision became the idea for Brainbash.

With Daniel, a former IT team lead, the idea became a company: in July 2025 the three founded Nidel Labs GmbH in Hartberg, Austria.

Today we develop our own games, supply retailers across Austria and are building a network of trading card vending machines.

The team

  • Niko

    Niko

    Marketing & social media

    Former teacher who grew up with digital card games. Developed the Brainbash game concept together with Elias.

  • Daniel

    Daniel

    IT & operations

    Former IT team lead and game lover. Certified ITIL 4 Practice Manager who keeps everything running behind the scenes.

  • Elias

    Elias

    Sales & card design

    Former teacher and lifelong trading card fan. Designs the cards and looks after our retailers.

What we stand for

  • Together, not alone

    Games where you sit across from each other.

  • Fair for everyone

    No pay-to-win, no pressure to keep buying.

  • Safe for kids

    CE-tested, EN 71, FSC paper.

  • From Austria

    Founded in Hartberg, active across Austria.

Milestones

  1. July 2025

    Nidel Labs GmbH is founded in Hartberg

  2. Brainbash Edition 1 launches with 100 characters

  3. Boosters made at the community’s request, almost sold out within two weeks

  4. More than 10 retailers in Austria stock Brainbash

  5. The “A New Era” expansion with a new starter set

  6. Now

    Trading card vending machines launching, Brainbash Edition 2 in the works

Interested in working together?

Retailer, location partner for a vending machine or a completely new idea: write to us and we will get back to you personally.